OTO and Salla Join Forces, Preparing for Expansion in the UAE and Gulf

In a move that underscores their shared commitment to driving eCommerce growth in the region, OTO, the leading logistics technology platform, and Salla, the largest eCommerce solutions provider in the Arab world, have announced a strategic collaboration aimed at empowering online retailers across the UAE and GCC. The initiative will provide merchants with integrated technology that combines store creation with streamlined shipping and delivery management.

This collaboration is designed to support merchants throughout their digital journey—from the moment they launch their online store to the efficient and timely delivery of customer orders. With seamless technical integration between both platforms, merchants will be able to manage their commercial and logistics operations from a single interface, reducing costs, accelerating growth, and enhancing the end-customer experience.

Through this collaboration, OTO and Salla will offer a unified operational environment enabling merchants to access:

• Full store setup and management via Salla’s platform.

• Flexible shipping options through OTO, including all types of local delivery and international shipping.
  Contract-free shipping integrations with over 35 courier companies or the merchant’s own delivery fleet.

• Direct technical integration with more than 400 shipping providers using the merchant’s own contracts and rates.

This partnership reflects a shared strategic vision to lower the entry barrier for new merchants, while delivering a scalable and agile logistics infrastructure that can keep up with rising demand and sustain long-term growth.

Mohammed Al-Razaz, Co-founder and CEO of OTO, commented: "We’re excited about this collaboration with Salla, which extends our vision of empowering eCommerce across the region. Together, we aim to deliver a professional, integrated shipping experience that supports merchant growth and strengthens their competitiveness in an increasingly dynamic market."

Abdullah Al-Hashemi, General Manager of Salla for the UAE and GCC, added: "At Salla, we’re focused on enabling entrepreneurs and digital businesses to succeed. This partnership with OTO opens new possibilities by providing seamless and scalable shipping solutions. We believe this collaboration will be instrumental in accelerating the digital transformation of commerce in the region."

This collaboration marks a pivotal step in supporting small and medium-sized businesses, many of which face challenges such as shipping complexity, fragmented courier networks, and high operational costs. Through the direct integration between OTO and Salla, merchants will be able to overcome these barriers via a comprehensive experience that spans online store creation, order and inventory management, and ultimately, smooth and efficient last-mile delivery to the customer.