Order Orchestration
for Enterprise Retail
Order Orchestration
for Enterprise Retail
Order Orchestration
for Enterprise Retail
Every order routed, shipped and tracked based on rules, not manual decisions.
Every order routed, shipped and tracked based on rules, not manual decisions.
AI AGENT
Build AI Agents That Work For Your Business
AI AGENT
Build AI Agents That Work For Your Business
Enterprises running commerce at scale choose OTO
Enterprises running commerce
at scale choose OTO.
460+
Shipping and
Delivery Partners
45+
Sales
Channels
50+
Tech partners & Service providers
15k+
Stores & brands
powered by OTO
460+
Shipping and
Delivery Partners
45+
Sales
Channels
50+
Tech partners & Service providers
15k+
Stores & brands
powered by OTO
460+
Shipping and Delivery Partners
45+
Sales Channels
15k+
Stores & brands powered by OTO
50+
Tech partners & Service providers
Why OTO
Moving order data is solved
Moving order data
is solved
Deciding what to do with it isn’t.
Deciding what to do with it isn’t.
Your Store
Knows the order but not the stock in a store
Your Store
Knows the order but not the stock in a store
Your Warehouse
knows the stock but not which carrier is fastest today.
Your Warehouse
knows the stock but not which carrier is fastest today.
Each carrier portal
knows only its own parcels.
Each carrier portal
knows only its own parcels.
OTO closes the gap
decisions are made by rules, hundreds of times a day.
OTO Platform
Four Operational Functions. One Order Record.
Four Operational Functions.
One Order Record.
Capture Orders
Route & Automate
Fulfill & Deliver
Track & Reconcile
Every Channel,
One Order List
Orders from storefronts, marketplaces, POS and custom channels arrive in real time. Statuses and tracking links flow back to each channel automatically.
Fix the Address Before
It Fails the Delivery
OTO corrects addresses and phone numbers and screens risky orders before they reach the warehouse.
Capture Orders
Route & Automate
Fulfill & Deliver
Track & Reconcile
Every Channel,
One Order List
Orders from storefronts, marketplaces, POS and custom channels arrive in real time. Statuses and tracking links flow back to each channel automatically.
Fix the Address Before It Fails the Delivery
OTO corrects addresses and phone numbers and screens risky orders before they reach the warehouse.
Capture Orders
Route & Automate
Fulfill & Deliver
Track & Reconcile
Every Channel,
One Order List
Orders from storefronts, marketplaces, POS and custom channels arrive in real time. Statuses and tracking links flow back to each channel automatically.
OTO corrects addresses and phone numbers and screens risky orders before they reach the warehouse.
Fix the Address Before It Fails the Delivery
Less Switching Between Systems,
More Control Over Your Operation.
Less Switching Between Systems, More Control Over Your Operation.
Less Switching Between Systems,
More Control Over Your Operation.
All connected through OTO
Less switching between systems.
Less manual reconciliation.
More visibility across the order journey.
AI Connected to
Your Live Operations
AI Connected
to Your Live Operations
Speed up everyday operational decisions with OTO’s built-in AI.
Speed up everyday operational decisions with OTO’s built-in AI.
AI Delivery Estimates
Get predicted pickup & delivery dates for each carrier based on your own shipment history, so you can set more reliable delivery promises.
Aramex
Pickup By Courier
Estimated Tomorrow
Customer Doorstep
Estimated 8 OCT.
Aramex
Pickup By Courier
Estimated Tomorrow
Customer Doorstep
Estimated 8 OCT.
Rule Builder Assistant
Describe the shipping rule you need in plain language, and the automation assistant builds the rule for you.
AI Rule Creator
Describe what you want to automate, and AI will draft a rule for you.
|
Try one of these
Assign all orders from Jeddah over 20 kg to Aramex
Assign all returns from Riyadh to SMSA
Prioritize DHL for orders under 5 kg
AI Rule Creator
Describe what you want to automate, and AI will draft a rule for you.
|
Try one of these
Assign all orders from Jeddah over 20 kg to Aramex
Assign all returns from Riyadh to SMSA
Automated Customer Replies
Automated Customer Replies
Answer common delivery questions automatically using live tracking data. Only exceptions reach your team.
Answer common delivery questions automatically using live tracking data. Only exceptions reach your team.
Return Insights
Return Insights
Flag products with unusual return rates and show why customers are sending them back.
Flag products with unusual return rates and show why customers are sending them back.
High Return Rate
3 Recommendations
Highlights products or orders with high return rates, helping you spot issues and take action.
Highlights products or orders with high return rates, helping you spot issues and take action.
Highlights products or orders with high return rates, helping you spot issues and take action.
Platform Architecture
Fits Into the Systems
You Already Use.
Fits Into the Systems
You Already Use.
Inputs
Shopify
Connect
Marketplace
Connect
POS
Connect
Custom Channel
Connect
Shopify
Connect
Marketplace
Connect
POS
Connect
Custom Channel
Connect
45+ Sales Channels
OTO brings together orders from multiple brands, sales channels, marketplaces, POS systems, and custom channels.
Inputs
Shopify
Connect
Marketplace
Connect
POS
Connect
Custom Channel
Connect
45+ Sales Channels
OTO brings together orders from multiple brands, sales channels, marketplaces, POS systems, and custom channels.
Connected Systems
Enterprise Systems
OTO can be integrated with ERP, external WMS, POS, finance, BI, and internal systems through supported integrations and APIs.
Connected Systems
Enterprise Systems
OTO can be integrated with ERP, external WMS, POS, finance, BI, and internal systems through supported integrations and APIs.
OTO Platform
One Operational Core
between your systems and your customers
One Operational Core
between your systems and your customers
Shipping Management System
Shipping Management System
Shipping Management System
Omnichannel Management System
Omnichannel Management System
Omnichannel Management System
Driver Management System
Driver Management System
Driver Management System
Order and Shipping Automation
Order and Shipping Automation
Order and Shipping Automation
Inventory Management System
Inventory Management System
Inventory Management System
Warehouse Management System
Warehouse Management System
Warehouse Management System
Customer Notifications & Tracking
Customer Notifications & Tracking
Customer Notifications & Tracking
Shipping Performance Management
Shipping Performance Management
Shipping Performance Management
Returns Management System
Returns Management System
Returns Management System
Accounting & Invoice Reconciliation
Accounting & Invoice Reconciliation
Accounting & Invoice Reconciliation
Where Orders Are Fulfilled
Order 0075
Store
Highest Available Stock
Closest Location
Specific Location
Delayed (~20h)
Claim your SOL
Specific Location
Highest Available Stock
Closest Location
Full Transparency
100% Secure
Reverse Shipments
Closest Location
Shopify
Connect
Marketplace
Connect
POS
Connect
Custom Channel
Connect
Fulfilment Locations
Orders can be assigned to the fulfilment location that matches the operational flow.
Where Orders Are Fulfilled
Order 0075
Store
Highest Available Stock
Closest Location
Specific Location
Delayed (~20h)
Claim your SOL
Specific Location
Highest Available Stock
Closest Location
Full Transparency
100% Secure
Reverse Shipments
Closest Location
Fulfilment Locations
Orders can be assigned to the fulfilment location that matches the operational flow.
How the Customer Receives It
Locker
Deliver
Door-to-
door Delivery
Click and
collect
Delivery Services
Define how each order is delivered independently from the carrier or fleet that fulfills it.
How the Customer Receives It
Locker
Deliver
Door-to-
door Delivery
Click and
collect
Delivery Services
Define how each order is delivered independently from the carrier or fleet that fulfills it.
Who Executes Delivery
Ship with SPL (OTO Rates)
Ship with SMSA (Your Contract)
Ship with OTO Flex (Your Fleet)
Ship with Aramex (OTO Rates)
Ship with J&T (Your Contract)
Ship with OTO Flex+ (Your Fleet)
Ship with UPS (OTO Rates)
Shipping Options
Orders can go to third-party carriers or the merchant’s own fleet via OTO Flex.
Who Executes Delivery
Ship with SPL (OTO Rates)
Ship with SMSA (Your Contract)
Ship with OTO Flex (Your Fleet)
Ship with Aramex (OTO Rates)
Ship with J&T (Your Contract)
Ship with OTO Flex+ (Your Fleet)
Ship with UPS (OTO Rates)
Shipping Options
Orders can go to third-party carriers or the merchant’s own fleet via OTO Flex.
APIs for Every Part of the Operation
Integration and API
Marketplace API
Sales Channel API
Products API
Order Management API
Commerce
and Orders
Shipping
and Delivery
Address Validation API
Pickup Locations API
Tracking API
Shipping API
Shipping Rates API
Carrier Integrations API
Post-purchase
and Finance
Returns API
Shipping Transactions API
APIs for Every Part of the Operation
Integration and API
Marketplace API
Sales Channel API
Products API
Order Management API
Commerce
and Orders
Shipping
and Delivery
Address Validation API
Pickup Locations API
Tracking API
Shipping API
Shipping Rates API
Connect Carriers/Services
Post-purchase
and Finance
Returns API
Shipping Transactions API
Certified Security
and Compliance
Certified Security
and Compliance
Certified Security
and Compliance
AI AGENT
Build AI Agents That Work For Your Business
ISO/IEC 27001
· Certified 2026 ·
AI AGENT
Build AI Agents That Work For Your Business
SOC 2 Type II
· Attested 2026 ·
Saudi PDPL compliant · UAE PDPL compliant · Türkiye KVKK compliant
Data
Residency
Data
Residency
Data Residency
In-Kingdom hosting is available when regulatory or procurement requirements call for it.
In-Kingdom hosting is available when regulatory or procurement requirements call for it.
In-Kingdom hosting is available when regulatory or procurement requirements call for it.
Access
Control
Access
Control
Access Control
MFA, passkeys and role-based permissions control access across teams, financial data and locations.
MFA, passkeys and role-based permissions control access across teams, financial data and locations.
MFA, passkeys and role-based permissions control access across teams, financial data and locations.
Data
Protection
Data
Protection
Data protection
Data is encrypted in transit and at rest, with signed webhooks and edge protection.
Data is encrypted in transit and at rest, with signed webhooks and edge protection.
Data is encrypted in transit and at rest, with signed webhooks and edge protection.
Independent Testing
Independent Testing
Independent Testing
External penetration testing, bug bounty programs & continuous compliance monitoring strengthen platform security.
External penetration testing, bug bounty programs & continuous compliance monitoring strengthen platform security.
External penetration testing, bug bounty programs & continuous compliance monitoring strengthen platform security.
From Kickoff to Go-live, and Every Day After
From Kickoff to Go-live,
and Every Day After
From Kickoff to Go-live,
and Every Day After
Built for Enterprise Security Requirements
Built for Enterprise Security Requirements
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Stage 1
Discovery
Map channels, warehouses, branches, fleet, integrations, and operational requirements into an agreed rollout plan.
Stage 2
Connection
Connect sales channels, carrier accounts, ERP, WMS, and other systems needed for the rollout.
Stage 3
Configuration
Set routing logic, automation rules, notifications, return workflows, users, roles, and operating zones.
Stage 4
Rollout
Go live in phases by site, channel, or brand while existing systems continue operating.
Support & Partnership
We Stay Close
After You Go Live
We Stay Close
After You Go Live
Every enterprise account gets a named team and support terms written into your agreement.
Ezz Dissi
Expert enterprise account manager
Bashir Albashir
Sr. Account Manager
Ayman Husam
Sr. Customer Success Specialist
Mones
Sr. Enterprise Sales Manager
Wafa elKhatib
Director Of Customers
Account Manager
A named account manager coordinates your implementation and ongoing support.
WhatsApp Support
Reach OTO’s experts through a dedicated WhatsApp support channel for quick day-to-day communication.
Extended Support & SLAs
Support hours and response times are set with your team to match your operating needs.
Experience
Across Industries
Experience
Across Industries
Support & Partnership
Fashion & Beauty
Telecommunications
Home Appliances
Fragrance
Home Appliances
Electronics
Pharmaceuticals
Food & Grocery
Banking
The full journey
Order Lifecycle
Order Lifecycle
Checkout to doorstep and back, all in one place.
Customer Story · Al Saif Gallery
Every Order. Every Step.
One Platform
Every Order.
Every Step.
One Platform
See how Saudi Arabia's leading homeware retailer moves thousands of orders from shelf to doorstep with OTO.
See how Saudi Arabia's leading homeware retailer moves thousands of orders from shelf to doorstep with OTO.
See how Saudi Arabia's leading homeware retailer moves thousands of orders from shelf to doorstep with OTO.
" From the shelf to the customer, and back if needed, it's all on one platform. OTO made delivery faster and easier for us. "
" From the shelf to the customer, and back if needed, it's all on one platform. OTO made delivery faster and easier for us. "
Mohammed Al-Ashqar
Warehouse Manager, Al Saif Gallery
What our clients say about OTO
4.9/5 Rating
75+ Testimonials
OTO is more than just a delivery platform for us, it’s a true partner that has helped us simplify and improve our delivery operations across Saudi Arabia. From day one, the onboarding was smooth, and OTO’s smart solutions helped us improve delivery speed, reduce costs, and streamline order management. What truly sets OTO apart is its speed, reliability, ease of use, and continuous support.
Bahaa Haikal
Digital Sales Manager - Red Bull MOBILE
Since 2020, OTO has been a trusted partner in our growth. We’ve grown from 5,000 to more than 47,000 orders, with OTO helping us improve delivery speed, efficiency, and order management along the way. Their continuous support and new returns solution have made our operations even smoother. OTO is more than a platform, we see them as a partner we can grow with.
Saad Al-Qahtani
Operations Director – Black Box
Our online ordering has increased by about 10x in the past year and OTO has made it easier and more efficient to get orders through. It fits right into the operational flow.
Njoud Alshehri
Product Director
What our clients say about OTO
4.9/5 Rating
75+ Testimonials
OTO is more than just a delivery platform for us, it’s a true partner that has helped us simplify and improve our delivery operations across Saudi Arabia. From day one, the onboarding was smooth, and OTO’s smart solutions helped us improve delivery speed, reduce costs, and streamline order management. What truly sets OTO apart is its speed, reliability, ease of use, and continuous support.
Bahaa Haikal
Digital Sales Manager - Red Bull MOBILE
Since 2020, OTO has been a trusted partner in our growth. We’ve grown from 5,000 to more than 47,000 orders, with OTO helping us improve delivery speed, efficiency, and order management along the way. Their continuous support and new returns solution have made our operations even smoother. OTO is more than a platform, we see them as a partner we can grow with.
Saad Al-Qahtani
Operations Director – Black Box
Our online ordering has increased by about 10x in the past year and OTO has made it easier and more efficient to get orders through. It fits right into the operational flow.
Njoud Alshehri
Product Director
Whether your industry
|
|
Start with a 30-minute working session focused on your operation, priorities,
and where OTO can add value.
A 30-minute working session focused on your current operation, priorities and where OTO could fit.
Start with a 30-minute working session focused on your operation, priorities, and where OTO can add value.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Everything You Need to Know Before Getting Started
Can one OTO Enterprise account support multiple teams, brands, and sales channels?
Yes. OTO supports unlimited users and sales-channel connections for enterprise accounts, with multi-store and multi-brand management from one account.
How does OTO use AI alongside operational automation?
Can our technical team test integrations before going live?
How are OTO solutions for enterprises priced?
Can one OTO Enterprise account support multiple teams, brands, and sales channels?
Yes. OTO supports unlimited users and sales-channel connections for enterprise accounts, with multi-store and multi-brand management from one account.
How does OTO use AI alongside operational automation?
Can our technical team test integrations before going live?
How are OTO solutions for enterprises priced?
Can one OTO Enterprise account support multiple teams, brands, and sales channels?
Yes. OTO supports unlimited users and sales-channel connections for enterprise accounts, with multi-store and multi-brand management from one account.