Top-selling products in Saudi Arabia for 2025
May 8, 2024
The Kingdom of Saudi Arabia, with its strategic location, vibrant economy, and diverse consumer base, remains an attractive center for investments and a driving force for growth in the Middle East and North Africa, especially with the flourishing e-commerce sector.
According to the latest reports issued by the ECDB foundation, e-commerce revenues in Saudi Arabia totaled 12.5 billion USD in 2023, and experts expect revenues to grow at a compound annual growth rate (CAGR) of 10.1% during 2024 and 2028, reaching 21 billion USD by 2028.
The report also showed that the best-selling products in Saudi Arabia were electronics, clothing and fashion, cosmetics and perfumes, among other diverse products.
If you are looking to launch an online retail business, it is interesting to explore the best-selling products in Saudi Arabia in 2025 to attract consumer attention and achieve profitability.
However, before talking about the best-selling products in Saudi Arabia, let us learn about the impact of the booming e-commerce sector in Saudi Arabia on the sales of various products.
The Impact of E-commerce Growth on Top-Selling Products in Saudi Arabia
As we mentioned earlier, the e-commerce sector in Saudi Arabia is witnessing enormous growth, which directly affects the sales of various products. Some of the main effects include:
Increased Sales of Durable Goods
Diverse online stores have allowed consumers to easily compare prices, which helps them purchase high-quality durable goods at competitive prices. Delivery and return services also facilitate the purchase process, encouraging consumers to buy products such as electronic devices and home furniture without fear, making them among the best-selling products in Saudi Arabia.
Higher Demand for Specialized Products
E-commerce platforms have provided a wider range of specialized products that may not be available in traditional stores. This has made it easier for consumers to find products that meet their specific needs and preferences, leading to increased sales of products in categories such as sportswear, cooking tools, pet supplies, etc.
Growth in Digital Product Sales
The flourishing e-commerce sector in the Kingdom has facilitated the process of purchasing digital products and e-learning tools such as e-books, music, movies, applications, and others. This is due to the increasing reliance on mobile phones and internet connectivity, which has led to a growing demand for this type of product.
This is a quick overview of the various impacts of e-commerce on product sales in the Kingdom. Below is a presentation of the most important best-selling goods in Saudi Arabia.
What are the Best-Selling Products in Saudi Arabia with Numbers in 2025?
The best-selling goods in Saudi Arabia are:
First: Fashion Products:
Fashion products, including clothing, footwear, and accessories, are among the best-selling products in Saudi Arabia. This is a vital sector that plays an active role in the Kingdom's economy, making it fertile ground for investment.
According to data issued by the Saudi Fashion Sector Data Platform, this sector in the Kingdom has achieved remarkable prosperity in recent years, as the value of the fashion sector in Saudi Arabia reached 24.6 billion USD (equivalent to 92.2 billion Saudi Riyals) in 2021.
Forecasts indicate an increase in demand for fashion products with a compound annual growth rate of 13% from 2020 to 2025, representing a total growth of 47.9%.
According to the latest reports issued by the Saudi Fashion Authority, the contribution of the fashion industry to the GDP in 2024 reached 2.5% compared to the previous year, and the value of the Saudi fashion market is expected to reach 42 billion USD in 2028.
Regarding the annual sales of the clothing market in the Kingdom, they reached 19.99 billion USD (equivalent to 75 billion Saudi Riyals), and this market is expected to grow by 3% until 2030.
It is worth noting that women's clothing constitutes the largest part of the flourishing sales in this sector, which led experts to expect women's clothing sales to reach 8 billion USD in 2024, which is equivalent to about 40% of the total value of the industry.
These important statistics prove that the fashion sector, especially the market for clothing, shoes, and bags, is at the forefront of digital sales, due to the collapse of the main barrier that faced anyone who wanted to buy clothes online. The return and exchange policy in online stores has improved, making the return process easier and smoother than before, which contributed to giving customers a sense of reassurance and purchasing without fear, leading to the increasing growth of this sector.
This is explained by some of the following statistics mentioned in the report issued by the Saudi Fashion Authority:
Fashion sales in Saudi Arabia are expected to increase by 48%, representing an annual growth of 13%.
Fashion products of all types are consumed by Saudis at a rate of 5.6% annually, and this rate is expected to rise in the coming years.
By 2025, e-commerce revenue in the fashion sector will reach 5.2 billion USD.
Despite these excellent indicators that promise success for anyone who wants to launch an online store to sell fashion products, experts advise specializing as much as possible in a specific type of product and targeting a specific category to ensure success and growth in this highly diverse and competitive sector.
Second: Electronic Products:
Electronic products come as one of the best-selling products in Saudi Arabia online. According to the report issued by the ECDB foundation, e-commerce revenues for the electronics market of all types in the Kingdom of Saudi Arabia reached 169 million USD by the end of December 2024. In recent months, the highest monthly revenue share was in November at 9.3% of the total revenue for 2024 for the consumer electronics market in the Kingdom, and the lowest was in May at 7.7% of the total revenue during the same year.
It is not limited to just buying mobile phones, but there are many electronic devices sold online such as desktop and personal computers, digital cameras, personal headphones and speakers, electronic sports devices, as well as electronic medical devices such as blood sugar and pressure monitors, and others.
Experts expect demand for electronic products to rise, with the market achieving a growth rate of 6.4%, reaching a size of 3,952.3 million USD by 2028, making this sector one of the suitable sectors for investment, provided there is prior planning and a comprehensive feasibility study to achieve the maximum possible return on investment.
Third: Hobbies and Leisure Products:
The e-commerce market for hobbies and leisure products in the Kingdom of Saudi Arabia is witnessing remarkable growth, reaching 3,082.8 million USD in 2024, which represents about 23.4% of the total e-commerce market in the Kingdom. Experts expect this growth to continue at a compound annual growth rate of 12.9% during the period 2024/2028, with the market size reaching 5,016.9 million USD by 2028.
The main reasons behind this growth are:
Increased awareness of health and fitness among the population, leading to higher demand for sports equipment and outdoor activity supplies.
Rising recreational interests: with increasing demand for hobbies and recreational activities such as games and creative arts, leisure products have emerged as a leading sector in electronic sales, as games and hobby supplies are highly sought after by consumers looking for creative entertainment.
Diversity and convenience in electronic shopping and the availability of hobbies and leisure products through e-commerce platforms, which led to an easy and comfortable shopping experience for consumers, and thus made access to these products more attractive and popular.
The impact of the Covid-19 pandemic which accelerated the adoption of new hobbies and leisure activities as people spent more time at home. This trend continued after the pandemic, with many consumers still engaging in these activities and buying related products online.
Fourth: Furniture:
The size of the home furniture market in the Kingdom of Saudi Arabia is estimated at 4.49 billion USD in 2024, and experts expect it to reach 5.98 billion USD by 2029, with a compound annual growth rate of 5.91% during the forecast period (2024-2029).
Furniture is considered one of the most popular goods in the Kingdom of Saudi Arabia, ranking third after clothing and electronic products on the list of best-selling products in Saudi Arabia. This is due to the great diversity in this market, especially the products offered online that meet the needs of various consumers to cover spaces inside the home, starting from bedrooms and living rooms with a total revenue share of 19%, up to kitchens, offices, and even home gardens.
This significant growth in the furniture market is due to:
Increased population which contributed to the rise in demand for furniture, especially with the increase in the number of new residential units.
Higher income levels for many Saudis, and thus allocating a budget to purchase modern and high-quality furniture, which made it one of the best-selling products in Saudi Arabia.
The Saudi consumer's tendency to buy modern and elegant furniture that adds an aesthetic touch to their home.
The variety of offers provided by specialized stores that sell furniture at competitive prices to meet various needs.
We point out that success in this field and launching an online store to sell furniture depends on two main factors:
The method of display, which includes high-quality images that display the product professionally from all angles, in addition to a detailed description of the product in terms of manufacturing materials, dimensions, weight, color, and size.
The shipping process, which requires an agreement with a professional shipping company to transport the furniture safely to ensure it reaches consumers without being cracked or broken due to negligence.
⭐ It is worth noting that Oto - the leading shipping gateway in the Arab world - gives you the possibility to deal and directly connect with more than 350 local and international shipping companies and enjoy various shipping services simply by creating a free account on the platform, which includes furniture shipping, heavy and refrigerated shipping, and food delivery at competitive prices with discounts of up to 90%, in addition to managing all your operational processes professionally through one smooth and easy control panel.
Fifth: Home Appliances:
Consumers seek to improve and develop the quality of life inside homes to speed up the completion of household tasks efficiently and effectively, which made home appliances of various types among the best-selling goods in Saudi Arabia, reflecting the growth of this vital sector in the Kingdom.
According to the report issued by Mordor Intelligence, the size of the home appliance market in the Kingdom of Saudi Arabia is estimated at about 4.03 billion USD in 2024, and is expected to reach 4.81 billion USD by 2029, with a compound annual growth rate of 3.61% during the forecast period (2024-2029).
The digital transformation and remote work, which in turn led to spending more time at home, led to an increase in demand for improving the living environment in homes by adopting and acquiring smart solutions, which contributed to the rise in demand for smart home appliances that operate with artificial intelligence technologies to enhance luxury, comfort, and improve productivity.
Sixth: Cosmetics:
Cosmetics are among the best-selling products in Saudi Arabia, as consumers spend a lot of money to maintain their appearance, elegance, and attractive scent, which led to significant growth in the cosmetics market in Saudi Arabia, estimated at about 5.21 billion USD in 2023, and experts expect it to reach 5.64 billion USD by 2028, registering a compound annual growth rate of 1.6% in the coming years.
The high demand for cosmetics in Saudi Arabia is due to several factors, including:
A relative increase in individual incomes, which gives them a greater spending capacity on luxury goods such as cosmetics.
A high percentage of youth, as the young age group (under 30 years) constitutes a large percentage of the population of the Kingdom of Saudi Arabia, and this group generally tends to pay great attention to their external appearance and use cosmetics extensively.
Increased awareness of beauty concepts, as Saudi women pay great attention to skin care, especially in the hot and dry climate of the Kingdom, which increases the demand for skin care products such as moisturizing creams and facial cleansers.
To succeed in the field of selling cosmetics online, you must:
Ensure that your online store is easy to use and smooth to browse and purchase, while making sure the purchase process is completed with easy, simple, and not complicated or lengthy steps to provide a unique and distinguished shopping experience that gives you a competitive value.
Provide high-quality products to meet the needs of target customers, and constantly review the latest innovations in the field of cosmetics to provide new products in your store to attract customers and maintain their interest.
Clarity of descriptions and images provided for products and explaining the materials used transparently and stating the product's effect without deception to reassure customers and enhance purchase operations from your store.
Offer an easy and flexible return and exchange policy to increase customer confidence and enhance their sense of comfort and reassurance when purchasing.
Provide fast and free shipping options or at a low cost, which the Oto shipping gateway will help you with. You can access the cheapest domestic shipping company in Saudi Arabia or even international shipping companies at the lowest prices across the entire Kingdom.
Seventh: Foodstuffs:
The size of the foodservice market in the Kingdom of Saudi Arabia is approximately 27.18 billion USD in 2024, and is expected to reach 42.48 billion USD by 2029.
Restaurants and cafes are highly popular among different segments of Saudi society, making ready-made meals, cold and hot drinks among the best-selling products in Saudi Arabia, with annual sales reaching 330 million USD.
The Saudi market is witnessing an increase in interest in international cuisine, especially Asian cuisine, as consumers, especially young people, are keen to try unique flavors and ingredients of various international dishes, in addition to the rising demand for fast food and grocery products.
Eighth: Gold and Jewelry:
Jewelry and gold hold a great place in people's hearts regardless of time and place, so they are considered among the best-selling products in Saudi Arabia due to their close connection to the cultures and traditions of the Saudi people, as well as their association with important social occasions such as weddings and births. Reports issued by the Saudi Central Bank showed that the total sales of jewelry and gold during the first nine months of 2024 reached about 10 billion Saudi Riyals, which explains the high demand for this type of product, thus entering the list of best-selling products in Saudi Arabia.
In addition to buying for adornment purposes, consumers, especially women, view gold and jewelry as a store of financial value and a safe haven in times of economic instability, which drives them to purchase in large quantities.
Ninth: Fitness Equipment:
With increasing attention to maintaining and enhancing public health, the demand for fitness equipment is on the rise, making it one of the best-selling products in Saudi Arabia. Home sports equipment, including fitness equipment and accessories, is witnessing an increase in sales as consumers prioritize physical activity and exercise.
The Kingdom is also witnessing an expansion in the wearable fitness technology market, such as smartwatches and fitness trackers, as individuals seek to monitor and improve their health through the capabilities these devices offer, which allow monitoring of physical activities, such as body temperature, blood pressure, and heart rate. Therefore, experts expect this market to grow at a compound annual growth rate of 11.5% during 2024 and 2029.
Tenth: Books and Magazines:
The books and magazines sector in the Kingdom of Saudi Arabia witnessed remarkable growth in 2024, reflecting the cultural movement supported by Saudi Vision 2030.
Annual investments in the literature, publishing, and translation sector reached 5 billion Riyals, while the Riyadh International Book Fair attracted more than one million visitors, achieving sales exceeding 28 million Riyals in just ten days.
The Literature, Publishing, and Translation Authority also launched several initiatives such as "Tarjem" (Translate), which resulted in the translation of 1,835 books and 928 articles, contributing to the Kingdom's position as a major center for publishing and translation in the Arab world.
The number of registered publishing houses increased to 500, with a clear focus on digital publishing and audiobooks to meet the growing demand for digital content.
The book market in the Kingdom is expected to witness sustainable growth in the coming years. According to statistics issued by the Statista website, its size is expected to reach 132.50 million USD with a compound annual growth rate of 3.92% between 2025/2029.
The number of book readers in the Kingdom is also expected to rise to 17.4 million users by 2029.
The most famous online stores for selling books in Saudi Arabia include Jarir Bookstore, Obeikan Bookstore, and Amazon Saudi Arabia, etc.
Book and magazine categories in this market vary to include children's books, novels, fiction, self-development, business, encyclopedias, Islamic studies, in addition to e-books and translated books, among other categories to meet different tastes and interests.
These figures reflect the efforts made to promote the culture of reading and publishing in the Kingdom, and to make the Saudi book strongly present in local and international forums, with a focus on digital transformation that keeps pace with global trends in the book and publishing industry.
After reviewing some of the best-selling products in Saudi Arabia, here are some tips that may help you start your commercial activity professionally in the Kingdom.
Practical Tips to Start Your Own Business in 2025
Develop a Business Plan:
Before starting any business, a detailed business plan should be developed that includes your goals, your vision for the work, and the strategies followed to achieve these goals. Make sure the business plan is comprehensive of all aspects in terms of marketing, finance, and technicality.
Market Study:
It is necessary to collect and analyze data to study the competitors in the target market for your business to know their strengths and weaknesses and use them to differentiate yourself, in addition to analyzing the behavior of potential customers to know their preferences and needs to meet them effectively and timely.
Choosing the Right Products:
As you have seen, the list of best-selling products in Saudi Arabia includes many areas that can be invested and specialized in, so you must conduct a deep and comprehensive study to choose the right field and products for your target audience to provide them in your store to ensure increased profits.
Building a Strong Online Presence:
You should work on building a strong identity for your business online, which includes choosing a distinctive and unique store name, ensuring ease and fluidity when browsing your store, issuing a commercial registration to operate according to the regulations set in the Kingdom, and working on optimizing it for search engines (SEO) to increase its visibility in the first results.
Building Relationships with Suppliers:
You must choose reliable suppliers to ensure that products arrive in your inventory at specified times without delay to avoid problems that may occur as a result of these delays, which may cause a decrease in customer satisfaction and thus affect sales.
Following Creative Marketing Methods:
The more innovative and pioneering you are, the more it contributes to attracting more potential customers and retaining current ones. For example, you can use promotional offers, discounts, free gifts, and promotional events to attract attention and increase interest in your business, and you can also apply affiliate marketing strategies, social media marketing, email, and online advertising to reach a wider audience and increase sales.
Evaluating Performance and Adjusting Strategy:
You must regularly monitor your business performance and measure the results of your marketing efforts by using data analysis tools to understand what is working well and what aspects need development to adjust and improve your strategy based on the data and analyses you collect.
Conclusion
The consumer landscape in the Kingdom of Saudi Arabia for 2024 paints a vibrant picture of a nation embracing the future while cherishing its cultural roots. The unique blend of tradition and modernity shows that Saudi consumers are not just looking for products that meet their needs, but for experiences that align with their values and cultural heritage.
Therefore, businesses that understand this complex interaction between tradition and modernity become capable of meeting and even exceeding the expectations of increasingly sophisticated and conscious consumers. The key to success lies in understanding, adapting, and aligning with the values and preferences of the Saudi consumer, and thus the ability to achieve sustainability, growth, and increased profits.
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