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Redefining the relationship between brick and mortar stores and online platforms?

· Retail,E-commerce,Omni-channel

From brick and mortar stores to smartphones, online shops, social media marketing, and more, retailing isn’t what it used to be. The rise of the Internet, mobile technologies, and digital disruption have changed the retail business as well as the implementation of the levers of the retail mix and the behavior of shoppers.
Having a brick and mortar store has its perks, while it is a direct way for people that are more into the in-person “shopping experience” rather than “shopping” itself but has its location constraints.

To put it another way, there will be people who would rather prefer to have their orders delivered to them while they comfortably sit at their homes. To them, shopping can be triggered at any given moment, through an Ad while they are playing their favorite video on YouTube or perhaps through a text informing them about a 30% discount on their favorite sneakers.

To most people that sudden urge will not be enough to get them off their beds and heads them toward a physical location. To capture this audience and convert this urge into sales “Omnichannel Retailing” plays a major role.

The Transition from Brick-and-Mortar to an Online E-commerce Store

Business needs to change in order to survive. The next big change has already started and retail businesses of all sizes are navigating this changing economy by transitioning from brick and mortar stores to e-commerce.

Why Making The Transition?

There is a limit on “Who” and “Where” a brick and mortar business can sell. It is fixed to a locality. That being said, there are huge benefits of making the transition.
Despite the changing economy, physical stores still have a significant competitive advantage: they have direct contact with their customers and allow customers to see, feel, and interact with their products and more significantly with their brand. However, stores can no longer be thought of as places for sale but rather as a genuine marketing tool and the most efficient way to fulfill and deliver e-commerce orders.
But despite being the center of the whole brand notion, physical stores are limited to selling to customers in a particular area. E-commerce business has no such limitations, one can buy from anywhere, and any time which vastly expands its customer base and revenue.

Selling online also offers the ability to broaden or increase inventory — the number of items a business can sell online doesn’t need to be limited in the same way as a physical store.
The current pandemic surely catalyzed the whole transitions, stores that were once considered to be solely built upon brick and mortar concepts were seen adapting to the e-commerce model. While the governments enforced lockdowns the business that actually made the transition was able to achieve constant revenue and in some cases additional revenue as well. Anyone with an internet connection will be able to view your eCommerce store, which means you can sell on a local, national, or even global scale.

How Would OTO Help You Make The Transition?

If you are interested in selling online and using your brick and mortar stores as dispatching hubs, OTO is your best bet!

OTO (Online to Offline) is a logis-tech company that enables retailers to fulfill and deliver their e-commerce orders from the nearest available brick and mortar store/warehouse to the customer. It’s basically the missing link between online and offline sales.
Through one single integration, OTO’s solution helps retailers to utilize their brick and mortar stores to fulfill and deliver their online orders, save money on deliveries, and enhance the delivery experience for customers.

OTO is now integrated with more than 45 reliable delivery partners who provide courier and bullet-delivery services to deliver in orders as less as 2 hours!

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