From brick and mortar stores to smartphones, online shops, social media marketing, and more, retailing isn’t what it used to be. The rise of the Internet, mobile technologies, and digital disruption have changed the retail business as well as the implementation of the levers of the retail mix and the behavior of shoppers.
Having a brick and mortar store has its perks, while it is a direct way for people that are more into the in-person “shopping experience” rather than “shopping” itself but has its location constraints.
To put it another way, there will be people who would rather prefer to have their orders delivered to them while they comfortably sit at their homes. To them, shopping can be triggered at any given moment, through an Ad while they are playing their favorite video on YouTube or perhaps through a text informing them about a 30% discount on their favorite sneakers.
To most people that sudden urge will not be enough to get them off their beds and heads them toward a physical location. To capture this audience and convert this urge into sales “Omnichannel Retailing” plays a major role.